Services / Google Ads Management
Google Ads Management
Search, Shopping, Performance Max and Microsoft Advertising campaigns built around efficient cost per acquisition — with remarketing woven in from day one, not added as an afterthought.
Overview
How we approach google ads management
We manage Google Ads accounts the way a media buyer manages spend, not the way a checklist gets ticked. That means proper account structure, conversion tracking validated before launch, and bid strategy chosen for your actual sales cycle rather than platform defaults. Microsoft Advertising and remarketing are included where the audience size justifies it.
What's included
- Full account audit and restructure
- Conversion tracking setup and validation
- Search, Shopping & Performance Max campaign build
- Microsoft Advertising extension where relevant
- Remarketing audience build
Benefits
Why this service earns its place in a growth plan.
Tracking validated before spend
Conversion tracking is tested and confirmed accurate before your budget goes live, not weeks after.
Full-funnel remarketing
Warm audiences are captured and remarketed to across Search, Display and YouTube.
Microsoft Ads included
Where audience size justifies it, we extend proven Google campaigns to Microsoft Advertising at low incremental cost.
Weekly optimisation
Bids, budgets and negative keywords are reviewed weekly, not left to run unattended for a month.
Our process
How an engagement runs, start to finish.
Account & tracking audit
We review existing account structure and validate that conversion tracking is accurate.
Campaign architecture
Campaigns are structured around your actual product/service lines and margins, not generic templates.
Creative & asset build
Ad copy, extensions and Performance Max assets are written and tested from launch.
Launch with guardrails
Campaigns go live with budget caps and monitoring in place to catch issues in the first 48 hours.
Weekly optimisation
Search terms, bids and budgets are reviewed weekly against your target CPA or ROAS.
Deliverables
What lands in your inbox and your accounts.
- Full account audit and restructure
- Conversion tracking setup and validation
- Search, Shopping & Performance Max campaign build
- Microsoft Advertising extension where relevant
- Remarketing audience build
- Weekly optimisation log
- Monthly performance report
Related services
Google Ads Management is often paired with:
Frequently asked questions
Common questions about google ads management.
What's the minimum ad spend you'll manage?
We typically work with clients spending £1,500+ per month in media budget, which is generally the threshold needed to gather meaningful conversion data.
Is management fee separate from ad spend?
Yes, always. Media budget is paid directly to Google/Microsoft via your own billing account, kept fully separate from our management fee.
Do you work with existing accounts or only new ones?
Both. Most new clients come to us with an existing account that needs restructuring rather than starting from zero.
Can you run Microsoft Ads without Google Ads?
Yes, though we typically recommend starting with Google Ads and extending to Microsoft once we have proven creative and keyword data.
Ready to talk about google ads management?
Book a free consultation and we'll review your current setup before recommending anything.