Case Studies
Results, methodology and numbers — not just logos.
Every case study below reflects an active or completed client engagement. Figures are drawn from client analytics and ad platform reporting over the stated period.
Regional home services group: +212% organic sessions
Client
A multi-branch home services group operating across West and South Yorkshire.
Challenge
Organic visibility was concentrated on the brand name only; service and location pages weren't indexing, and the site had significant Core Web Vitals issues limiting crawl efficiency.
Approach
A technical SEO rebuild resolved indexation and speed issues in month one, followed by a location-page programme covering every branch and service combination, backed by a monthly content calendar targeting commercial search terms.
B2B SaaS platform: -46% cost per qualified lead
Client
A B2B SaaS platform selling into mid-market finance teams across the UK.
Challenge
Google Ads spend had grown faster than lead quality; conversion tracking counted form submissions but not sales-qualified leads, masking real cost per acquisition.
Approach
We rebuilt the account structure around product lines, implemented offline conversion imports from the client's CRM so Google Ads optimised toward sales-qualified leads rather than raw form fills, and restructured Performance Max asset groups.
DTC retail brand: +34% conversion rate
Client
A direct-to-consumer retail brand selling homeware online across the UK.
Challenge
Checkout abandonment was high and above industry benchmark, with session recordings showing repeated friction at the shipping and payment steps.
Approach
A structured nine-test CRO programme addressed checkout friction, trust signals and mobile form usability, with each change validated against a control before being rolled out permanently.
Professional services firm: 3.1x return on ad spend
Client
A professional services firm offering consultancy to mid-sized UK businesses.
Challenge
The firm had never run paid media and relied entirely on referrals, with no visibility into which marketing activity, if any, was driving new enquiries.
Approach
We launched a combined Google Ads and SEO programme with server-side lead tracking connected to the firm's CRM, allowing every enquiry to be traced back to source and, eventually, to closed revenue.
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